Finding New Customers

Finding New Customers

We have found that most small businesses have more great ideas on how to advertise their services than they have available resources.  So where do you start if you are looking for more customers?

Learning to generate new sales leads is an vital skill for an businessperson. The possibilities for finding new customers range from cold calling names from the phone book to using more modern methods like search engine optimization to get traffic to your website.

The task of finding new customers should involve conducting market research to understand your target audience and their needs, determining which lead generation techniques are best to increase your sales, and following several strategies to sell additional products and/or services to existing customers.

Before you can find new customers and increase sales, you need to understand who your customer is, what value proposition you offer to customers, and what your competition is currently offering in the market and where there are gaps for a new entrant. So to start, conduct some market research.

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